Through product research and an empathy mindset we focus on the experience of all the people affected by the service we create: users, customers & stakeholders.
Good products are the result of collaboration between different departments, disciplines and levels of management. With a background in computer engineering, psychology & business strategy, we help bring together different perspectives.
We are past the era of isolated products. By bringing design and development together, we help adress both user and business needs and create a unified customer experience across all platforms.
We design and help implement services that are developer friendly, in an agile setting, and by using lean methodologies.
We use research to understand people, their motivations & their behavior, to evaluate the market conditions and to analyze business requirements.
All through the project, we will be generating ideas. We attempt to avoid making big, weighty choices, and instead we aim for many small, low-risk provisional decisions.
Once we have built an understanding of our users and the business context, and we have generated enough ideas to get us going, we create quick, low-fidelity prototypes. We test those prototypes with real users in order to get their feedback.
At this point, we are ready to implement a Minimum Viable Product (MVP). At first, our MVP can be just a high-fidelity sketch, but over time using an agile approach, we develop our service. As we iterate through steps 1-4, we get user feedback at each iteration.